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The project, spread across about 9.17 acres, offers 3BHK residences. Ticket prices start from Rs 1.64 crore onwards to Rs 2.20 crore depending on size, floor and location. The apartment sizes range between 1,446 sqft and 1,826 sqft.

Bengaluru’s Sarjapur Road emerges as premium housing hotspot as NBR Group posts Rs 175 crore sales

• NBR Group sold Rs 175 crore worth of homes at its Mullur Sarjapur Road project
• Premium housing demand in East Bengaluru rose in Q4 2025, prices up 8–12%.
• Sustainable projects with open spaces have higher absorption rates

Premium housing demand in Bengaluru’s eastern corridor continued its upward trajectory in the October–December 2025 quarter. Bengaluru-based NBR Group recorded sales of approximately Rs 175 crore during the period at its flagship project “NBR Soul of the Seasons” in Mullur off Sarjapur Road.

Market observers said that the sales performance coincides with broad-based price appreciation in Bengaluru’s residential market, where average apartment values across key micro-markets have risen an estimated 8–12 percent year-on-year (YoY) in 2025.

Core technology corridors such as Sarjapur Road, Outer Ring Road and Whitefield have consistently outperformed city averages due to strong end-user demand and improving infrastructure.

Analysts said that at Sarjapur Road specifically, premium projects have seen prices in the Rs 7,000–Rs 10,000 per sqft range, compared with citywide averages of around Rs 6,000–Rs 7,000 per sqft, underscoring the micro-market’s growing importance among homebuyers.

NBR Soul of the Seasons, spread across about 9.17 acres, offers three-bedroom residences, large open landscapes and sustainability-oriented design. Ticket prices start from Rs 1.64 crore onwards to Rs 2.20 crore depending on size, floor and location. The apartment sizes range between 1,446 sqft and 1,826 sqft, the company said.

Industry data indicates that sales registered above Rs 1 crore in Bengaluru accounted for nearly 30–35 percent of total transactions in Q4 2025, up from about 25 percent a year earlier, reflecting a broadening base of affluent buyers.

The project offers 594 units across four residential towers between 22 and 26 storeys. The project also offers sustainability elements such as solar-ready systems, water bodies, sky decks and interconnected green corridors. Nearly 88 percent of the project area is green and open spaces, the company said.

“Crossing Rs 175 crore in sales for ‘NBR Soul of the Seasons’ project is a significant milestone and reflects the trust homebuyers have shown in the project’s design, execution quality and long-term value proposition,” said, Nagabhushana Reddy, founder and managing director, NBR Group.

Industry experts said the Sarjapur Road-Gunjur micro-market continues to benefit from its proximity to major IT parks, corporate campuses and improved road connectivity, making it one of Bengaluru’s most preferred investment and end-user destinations.

Market observers said that projects with larger layouts, open spaces and sustainability features are not only commanding price premiums but also seeing higher absorption rates.

They said that developers betting on experience-led, future-ready homes are expected to sustain the traction seen in the premium segment in 2026.

This article is authored by N. Nagabushana Reddy, founder, NBR Group.

For much of the last decade, urban development was often defined by momentum. Speed mattered. Visibility mattered. Projects that launched faster, rose taller, and sat closer to arterial roads were assumed to carry automatic value. Buyers, in turn, were willing to take calculated risks in exchange for perceived appreciation. That cycle is firmly behind us.

As we move into 2026, the market is operating through a very different lens. What we are witnessing is not a slowdown, but a reset. Buyers, investors, and occupiers are gravitating toward fewer developments, fewer names, and far higher standards. This shift is not emotional or speculative. It is rational. And it is rooted in quality not just of construction or location, but of intent.

One of the clearest signals of this reset is how people now define a “good location.” Proximity to a main road was once seen as a clear advantage. Today, that assumption is being questioned. Increasingly, homebuyers are choosing projects set slightly away from traffic-heavy corridors, preferring quieter bylanes, buffered access roads, and environments that offer relief from noise, congestion, and pollution. The preference is no longer about distance alone, but about daily experience. This change reflects a deeper truth. Homes are no longer viewed only as assets. They are lived environments. And the quality of life they enable matters as much as their price trajectory.

Another visible shift is in how value itself is evaluated. Larger homes alone are not persuasive. Amenities, in isolation, do not convince. Buyers are paying closer attention to how a project is planned, how open spaces are treated, how infrastructure is layered, and how the development will function five or ten years from now. This is especially evident in premium and luxury housing, where expectations have become far more nuanced. Sustainability, too, is no longer a narrative device. It is being assessed in practical terms. Energy efficiency, water management, ventilation, material choices, and long-term operating costs now influence buying decisions as much as finishes or floor plans. What appears economical at the point of purchase can become expensive over the life of the asset if these fundamentals are overlooked.

Technology has quietly moved into the core of asset quality as well. Efficient construction systems, smart infrastructure, and future-ready services are now baseline expectations. Buildings that cannot adapt to evolving usage patterns or operational demands are already losing relevance. In this environment, developer trust carries disproportionate weight. Buyers no longer separate the product from the organisation behind it. Timely delivery, regulatory compliance, transparency in communication, and consistency in execution are scrutinised at every stage. Reputation today is not built through advertising. It is built through behaviour.

From an investment perspective, the implications are becoming increasingly clear. Assets developed by credible names tend to show stronger pricing stability, healthier resale interest, and greater resilience across cycles. The long-held belief that all real estate appreciates over time is being replaced by a more selective reality. Only well-conceived, well-executed developments will continue to do so. For the industry, this moment presents both a challenge and an opportunity. Developers who are willing to slow down, plan with greater discipline, and invest in lasting quality will define the next phase of growth. Those who rely on momentum without substance may find the market far less forgiving.

The flight to quality is not a passing phase for 2026. It is the new operating environment. And it leaves little room for compromise.

This article is authored by N. Nagabushana Reddy, founder, NBR Group.

NBR Group closes 2025 strong with Soul of the Seasons success, leadership growth, and plans for premium sustainable housing in Bengaluru.

As the year 2025 draws to a close, NBR Group stands at an important inflection point in its journey. With over two decades of legacy in Bengaluru’s real estate landscape, the year has marked not just strong commercial performance, but a clear transition in the Group’s evolution toward premium vertical living and sustainable urban communities.

Founded in 1998 by Chairman Mr. Ashwathnarayana Reddy and CEO, Founder and Managing Director Mr. Nagabushana Reddy, NBR Group has long been recognized for its integrity driven approach to real estate development. From plotted developments that shaped early growth corridors to thoughtfully designed residential communities, the Group has delivered more than twelve million square feet of residential space and served thousands of families across South India. Over the years, it has built a reputation rooted in trust, quality, and customer centric planning.

A Landmark Year with NBR Soul of the Seasons

The year 2025 proved particularly significant with the continued success of NBR Soul of the Seasons, the Group’s flagship premium residential development located at Mullur off Sarjapur Road. Set within one of Bengaluru’s fastest growing IT and residential corridors, the project reflects NBR Group’s vision of future ready living that blends sustainability, wellness, and refined design.

Phase 1 of the development, comprising Tower 1 and Tower 2, achieved nearly eighty percent inventory sales during the year, reaffirming strong demand for premium residences that prioritize open spaces, natural light, and thoughtful amenities. Spread across 9.17 acres with nearly 88% landscaped open greens; the project is inspired by the GAIA philosophy which integrates the five natural elements Space, Air, Fire, Water, and Earth in all its designs. Its resort style planning, advanced aluminum formwork construction, and energy efficient systems have resonated strongly with discerning homebuyers.

NBR Soul of the Seasons also reflects the Group’s GAIA philosophy, a design approach centered on harmony between built environments and nature. Customer friendly layouts, wellness oriented amenities, and sustainable engineering practices have positioned the project as a benchmark for eco conscious luxury living in Bengaluru.

Strengthening Leadership for the Next Phase

As the organisation prepares for its next phase of growth, 2025 also marked an important step in leadership continuity with the appointment of Mr. Dhanush Reddy as Executive Director. His progression into this role follows years of close involvement across planning, execution, and organisational functions, working alongside the Chairman and Managing Director.

The appointment reflects NBR Group’s belief that leadership roles are shaped through hands-on learning, responsibility, and alignment with the Group’s values. With a focus on operational discipline, people centric culture, and long term value creation, the expanded leadership team is positioned to support the organisation’s evolving scale and complexity.

Preparing for the Next Phase of Growth

Building on this momentum, NBR Group is in the advanced stages of planning for the launch of Phase 2 of NBR Soul of the Seasons, which will include Tower 3 and Tower 4. The Group is preparing to launch Phase 2 in the first quarter of 2026, extending the project’s vision while responding to sustained market interest along the Sarjapur Road Gunjur IT corridor.

Beyond this development, the Group is actively evaluating potential land banks across Bengaluru with the objective of expanding its premium residential portfolio in the coming year. Key growth corridors in Bengaluru East, Bangalore North, and emerging micro markets continue to be under consideration as the city’s infrastructure and employment base expand.

Under the stewardship of Mr. Nagabushana Reddy and Mr. Ashwathnarayana Reddy, and with the next generation of leadership stepping into defined roles, NBR Group has demonstrated steady growth over the past decade, transitioning from plotted developments into a mature real estate brand focused on vertical communities and long term value creation.

Bengaluru Market Trends and Outlook for 2026

The Bengaluru real estate market in the year 2025 witnessed strong end user driven demand, particularly in the premium and luxury residential segments. Infrastructure upgrades, technology sector resilience, and improved connectivity across eastern and southern corridors have contributed to renewed buyer confidence. Homebuyers today are increasingly prioritizing lifestyle, sustainability, and long term livability over short term pricing considerations.

Looking ahead to the year 2026, the outlook for premium residential developments remains positive. Demand is expected to be driven by professionals seeking larger homes, wellness oriented communities, and projects that offer a balance between urban convenience and green living. Developers with a strong execution track record, transparent governance, and differentiated design philosophy are likely to lead the next phase of growth.

Leadership Perspective

Reflecting on the year and the road ahead, Mr. Nagabushana Reddy, CEO, Founder and Managing Director of NBR Group, shared his perspective on the evolving market.

“The year 2025 has been a year of validation for our belief that quality, sustainability, and customer trust are the true drivers of long term success in real estate. The response to NBR Soul of the Seasons reinforces our commitment to creating homes that go beyond structures and become meaningful living environments.”

Speaking about industry trends and the coming year, he added, “As we move into 2026, we see a clear shift toward premium housing that is thoughtfully designed and responsibly built. Buyers are far more informed and aspirational today. Our focus will remain on delivering future ready communities that align with these expectations while staying rooted in ethical development and environmental responsibility.”

On the Group’s broader vision, Mr. Reddy noted, “NBR Group’s journey has always been about evolving with purpose. As we expand our footprint and prepare for new launches, our guiding philosophy remains unchanged. We build with integrity, we design with empathy, and we plan for generations.”

Looking Ahead

As NBR Group enters 2026, it does so with a strong foundation, a successful flagship development, and a leadership structure aligned to its long term vision. With a focus on premium housing, sustainable design, and customer first values, the Group is well positioned to contribute meaningfully to Bengaluru’s evolving urban landscape.

In an industry shaped by cycles and change, NBR Group’s steady progression reflects a long term vision grounded in trust, thoughtful innovation, and a deep understanding of how people aspire to live.

With this role, he is poised to further strengthen the organisation’s pillars and support its continued evolution, ensuring that NBR Group remains synonymous with trust, integrity, and responsible development.

NBR Group’s approach to development has placed strong emphasis on location strategy

NBR Group marked an important moment in its growth journey as N. Nagabushana Reddy, Founder, CEO and Managing Director, was recognized with the Visionary Founder Award as part of the Outlook Business Spotlight Achievers Awards 2025. The recognition acknowledges leaders who are shaping the future of Indian enterprise and modern urban living through consistent vision and responsible decision-making.

For Reddy, this recognition reflects a leadership approach built over time, centred on disciplined planning, long-term value creation, and a thoughtful integration of nature into urban residential development.

Over the years, under the leadership of N. Nagabushana Reddy, NBR Group has built a strong identity as a developer focused on creating premium living spaces that balance comfort, aesthetics, and long-term value. Every project is guided by a clear belief that homes must offer more than shelter. They must support well-being, connection, and a sense of belonging. This philosophy has found its most refined expression in NBR Soul of the Seasons, the group’s signature development, located in Bengaluru’s IT corridor near Sarjapur Road–Gunjur, embodies a nature-led approach to luxury living.

NBR Soul of the Seasons stands as a landmark example of biophilic living, where architecture works in harmony with the environment. Expansive green zones, open landscapes, and thoughtfully designed homes create a setting where nature is not an afterthought but a central experience. The project reflects a leadership belief that luxury should be defined not only by design and aesthetics, but by how responsibly and thoughtfully communities are planned. It demonstrates how premium residences can remain elegant while being environmentally sensitive, offering residents a calmer and healthier way of life.

The growing preference for nature specific communities has been reshaping residential demand, particularly in Bengaluru. Home buyers have increasingly sought low-density developments that allow access to greenery while remaining closely connected to the city. Located near the IT corridor, NBR Soul of the Seasons offers seamless accessibility to major employment hubs, educational institutions, and social infrastructure, making it especially relevant for discerning customers who value convenience alongside serenity.

NBR Group’s approach to development has placed strong emphasis on location strategy. Projects have been carefully positioned in growth corridors that offer long-term appreciation and ease of connectivity. This location-led planning aligns with Reddy’s focus on building in corridors that offer lasting relevance while supporting everyday livability. Proximity to the IT corridor has supported both commuting needs and investment stability, reinforcing the group’s long-term outlook.

Beyond design and location, the group has remained deeply committed to transparency, compliance, and ethical development. Clear documentation, regulatory adherence, and open communication have been integral to every stage of the home-buying journey. These principles reflect a leadership focus on credibility and accountability as essential foundations for sustainable growth, strengthening customer trust in a market where reliability is a key differentiator.

The emphasis on premium residences for discerning customers has extended to construction quality, materials, and finishes. Each home has been crafted to reflect durability, refined design, and lasting appeal. At NBR Soul of the Seasons, this attention to detail is evident across planning, spatial layouts, and community amenities, ensuring that the development continues to hold value well beyond possession.

East Bengaluru’s emergence as a preferred residential destination has further supported this vision. With ongoing infrastructure upgrades and an expanding corporate presence, the region offers a balance of opportunity and livability. NBR Group’s developments in this corridor align with the future direction of the city, bringing together accessibility, nature, and thoughtful urban design.

Industry observers have increasingly noted that real estate organizations shaped by sustainability-led thinking and customer centric planning are setting new benchmarks. The recognition at the Outlook Business Spotlight Achievers Awards 2025 acknowledges the leadership-led approach that has guided NBR Group’s journey and informed developments such as NBR Soul of the Seasons, where luxury is defined by space, environment, and peace of mind.

The recognition also reflects the collective contribution of the NBR Group team. From planning to execution, teams across functions have remained focused on quality, timelines, and customer expectations, translating long-term vision into outcomes on the ground.

As NBR Group moves forward, the direction remains clear. To continue creating premium living spaces rooted in nature. To expand biophilic communities that enhance everyday well-being. To develop projects near key IT corridors that support accessibility and long-term value. And to deliver residences that align with the expectations of a discerning and forward-looking audience.

Looking ahead, N. Nagabushana Reddy continues to focus on building communities defined by responsibility, longevity, and relevance. With NBR Soul of the Seasons setting a strong benchmark, NBR Group continues to shape residential environments that balance elegance, sustainability, and long-term value, reinforcing its position in India’s evolving real estate landscape.

With NBR Soul of the Seasons setting a strong benchmark, Mr. N. Nagabushana Reddy continues to focus on building communities defined by responsibility, longevity, and relevance—quietly shaping a more thoughtful future for urban living in India.

Some leaders build quickly. Others build with intention. For Mr. N. Nagabushana Reddy, Founder, CEO, and Managing Director of NBR Group, leadership has always been about creating value that lasts. His recent recognition with the Visionary Founder Award at the Outlook Business Spotlight Achievers Awards 2025 marks a significant moment in a journey shaped by clarity, discipline, and long-term thinking.

The award recognises entrepreneurs who are influencing the future of Indian business through responsible leadership and a clear point of view. For Mr. Reddy, it reflects years of consistent decision-making rooted in quality, credibility, and a deep understanding of how people want to live today.

A Philosophy That Goes Beyond Construction

From the outset, Mr. Reddy has viewed real estate as more than a transactional business. His belief has always been that homes should enhance everyday life, not just provide shelter. This thinking has guided NBR Group’s evolution into a developer known for premium residential communities that balance comfort, aesthetics, and enduring value.

Under his leadership, every project is approached with a simple but powerful question: will this remain relevant and liveable years from now? The answer lies in thoughtful planning, controlled density, and spaces that allow residents to feel connected—to nature, to their surroundings, and to each other.

Translating Vision into a Landmark Development

That philosophy finds its clearest expression in NBR Soul of the Seasons, located in the IT corridor near Sarjapur Road – Gunjur belt in Bengaluru, the group’s signature development and a defining example of nature-led luxury living. Designed around the principles of biophilic architecture, the project integrates expansive green spaces, open landscapes, and well-planned homes where nature plays a central role.

Rather than treating greenery as an add-on, the development places it at the heart of the community experience. The result is a residential environment that feels calm, open, and intentional—proving that luxury can be both refined and responsible. It reflects Mr. Reddy’s belief that true premium living is measured by space, serenity, and long-term well-being.

Responding to Changing Homebuyer Preferences

As Bengaluru continues to evolve, so do the expectations of homebuyers. There is a growing preference for low-density communities that offer access to green spaces while remaining well connected to the city. Located near the IT corridor, NBR Soul of the Seasons meets this demand by combining convenience with a sense of retreat.

Its proximity to major employment hubs, educational institutions, and social infrastructure makes it particularly relevant for professionals who value both accessibility and quality of life. This balance has become a defining feature of NBR Group’s developments.

Location Strategy with Long-Term Perspective

Location planning has always been a key focus under Mr. Reddy’s leadership. NBR Group’s projects are carefully positioned in growth corridors that offer infrastructure readiness, strong connectivity, and long-term appreciation potential. This approach ensures that developments remain relevant not just at launch, but well into the future.

East Bengaluru, in particular, aligns closely with this vision. With ongoing infrastructure upgrades and an expanding corporate ecosystem, the region offers a rare combination of opportunity and liveability—making it a natural fit for the group’s nature-centric residential developments.

Building Trust Through Transparency and Quality

Beyond design and location, Mr. Reddy has placed strong emphasis on transparency and ethical practices. Clear documentation, regulatory compliance, and open communication have been integral to NBR Group’s operations, helping build trust in a market where credibility matters deeply.

Attention to construction quality, materials, and finishes further reinforces this commitment. At NBR Soul of the Seasons, this focus is evident in the planning, spatial layouts, and community amenities—ensuring that each home delivers both immediate comfort and lasting value.

A Recognition Shared with the Team

The Visionary Founder Award also reflects the collective effort of the NBR Group team. From planning to execution, teams across functions have remained aligned with the company’s core values, delivering projects that stay true to the original vision while meeting customer expectations.

Looking Ahead

As NBR Group moves forward, the direction remains consistent: to create premium living spaces rooted in nature, to expand biophilic communities near key IT corridors, and to deliver homes that resonate with a discerning, forward-looking audience.

With NBR Soul of the Seasons setting a strong benchmark, Mr. N. Nagabushana Reddy continues to focus on building communities defined by responsibility, longevity, and relevance—quietly shaping a more thoughtful future for urban living in India.

India’s new labour reforms can change how construction is planned and delivered, setting off a major shift in the country’s real estate sector. Developers say the new rules will raise labour costs in the short term but also bring much-needed order, accountability and safety to an industry that has long depended on an informal workforce. The impact will be felt across worksites, project timelines, documentation processes and buyer expectations as the sector reorganises itself around clearer norms .

The labour changes are more than a regulatory update, they mark a structural reset for construction work in India. By formalising wage rules, safety standards and documentation, the reforms aim to protect workers while giving developers a more predictable and stable project environment.

A workforce that built India, now getting overdue recognition

For years, India’s construction sites depended on thousands of workers, many of them migrants, who worked without uniform working hours, clear paperwork or standard safety practices. This led to frequent disputes, hidden project delays and uneven workmanship across projects. The new labour codes try to correct that gap. With fixed working hours, defined wage structures, digital records and stricter safety norms, the reforms bring a system where earlier there was inconsistency.

Higher costs now, smoother projects later

Wage revisions and new compliance rules are likely to increase baseline labour expenses, but the sector also believes that looking at the reforms only as a cost burden misses the bigger picture. “Standardised processes promise fewer disruptions, better productivity and more reliable delivery cycles. While contractors and developers may initially spend more time reorganising payroll, documentation and digital tracking, the long-term result is expected to be cleaner and more predictable project management,” NBR Group’s MD, N Nagabushana Reddy, said.

Why homebuyers may notice small shifts

Builders expect some delivery timelines to adjust during this transition phase. But over time, better-organised labour practices are likely to improve both construction quality and delivery consistency.“Real estate cannot progress on uncertain foundations. When the people who build our projects feel secure, protected and respected, the entire delivery chain becomes stronger. These reforms reinforce that belief and push us toward more responsible and future ready practices,” N Nagabushana Reddy said.

“A stable workforce doesn’t just help developers. It contributes to healthier urban growth, improves spending power among workers’ families and boosts investor confidence. A more organised labour structure can also attract long-term institutional capital into real estate projects, something the sector has been working toward for years,” Reddy added.

Learning from earlier reforms

The industry has seen similar discomfort before. The rollouts of RERA, GST and digital compliance created short-term hurdles but eventually made the sector more transparent and credible. The new labour codes continue that same pattern, linking physical development with human welfare.

The project, spread across about 9.17 acres, offers 3BHK residences. Ticket prices start from Rs 1.64 crore onwards to Rs 2.20 crore depending on size, floor and location. The apartment sizes range between 1,446 sqft and 1,826 sqft.

Bengaluru’s Sarjapur Road emerges as premium housing hotspot as NBR Group posts Rs 175 crore sales

• NBR Group sold Rs 175 crore worth of homes at its Mullur Sarjapur Road project
• Premium housing demand in East Bengaluru rose in Q4 2025, prices up 8–12%.
• Sustainable projects with open spaces have higher absorption rates

Premium housing demand in Bengaluru’s eastern corridor continued its upward trajectory in the October–December 2025 quarter. Bengaluru-based NBR Group recorded sales of approximately Rs 175 crore during the period at its flagship project “NBR Soul of the Seasons” in Mullur off Sarjapur Road.

Market observers said that the sales performance coincides with broad-based price appreciation in Bengaluru’s residential market, where average apartment values across key micro-markets have risen an estimated 8–12 percent year-on-year (YoY) in 2025.

Core technology corridors such as Sarjapur Road, Outer Ring Road and Whitefield have consistently outperformed city averages due to strong end-user demand and improving infrastructure.

Analysts said that at Sarjapur Road specifically, premium projects have seen prices in the Rs 7,000–Rs 10,000 per sqft range, compared with citywide averages of around Rs 6,000–Rs 7,000 per sqft, underscoring the micro-market’s growing importance among homebuyers.

NBR Soul of the Seasons, spread across about 9.17 acres, offers three-bedroom residences, large open landscapes and sustainability-oriented design. Ticket prices start from Rs 1.64 crore onwards to Rs 2.20 crore depending on size, floor and location. The apartment sizes range between 1,446 sqft and 1,826 sqft, the company said.

Industry data indicates that sales registered above Rs 1 crore in Bengaluru accounted for nearly 30–35 percent of total transactions in Q4 2025, up from about 25 percent a year earlier, reflecting a broadening base of affluent buyers.

The project offers 594 units across four residential towers between 22 and 26 storeys. The project also offers sustainability elements such as solar-ready systems, water bodies, sky decks and interconnected green corridors. Nearly 88 percent of the project area is green and open spaces, the company said.

“Crossing Rs 175 crore in sales for ‘NBR Soul of the Seasons’ project is a significant milestone and reflects the trust homebuyers have shown in the project’s design, execution quality and long-term value proposition,” said, Nagabhushana Reddy, founder and managing director, NBR Group.

Industry experts said the Sarjapur Road-Gunjur micro-market continues to benefit from its proximity to major IT parks, corporate campuses and improved road connectivity, making it one of Bengaluru’s most preferred investment and end-user destinations.

Market observers said that projects with larger layouts, open spaces and sustainability features are not only commanding price premiums but also seeing higher absorption rates.

They said that developers betting on experience-led, future-ready homes are expected to sustain the traction seen in the premium segment in 2026.