Soul of the Season

Author: Admin

  • NBR Group Achieves Rs 175 Crore Sales Milestone in Q3 2025 with NBR Soul of the Seasons located near the Sarjapur Road: Gunjur IT Corridor in Bengaluru

    NBR Group Achieves Rs 175 Crore Sales Milestone in Q3 2025 with NBR Soul of the Seasons located near the Sarjapur Road: Gunjur IT Corridor in Bengaluru

    NBR Group Achieves Rs 175 Crore Sales Milestone in Q3 2025 with NBR Soul of the Seasons located near the Sarjapur Road: Gunjur IT Corridor in Bengaluru

    Bengaluru (Karnataka) [India], January 19: NBR Group, which is among the leading real estate developers in Bengaluru, has reported an outstanding sale of 175 crores of its flagship luxury residential real estate project, NBR Soul of the Seasons, in the October-December 2025 quarter. Having been set up near the strategic location of the Sarjapur Road – Gunjur IT corridor in Bengaluru, the project has become a symbol of the booming business of high-end premium housing in the fast-developing eastern part of Bengaluru.

    The high sales figures highlight rising confidence among buyers to invest in residential projects that are delivered with a focus on quality, sustainable living, intelligent design, and sustained value creation. Since its inception, NBR Soul of the Seasons has garnered strong market interest, becoming one of the most desirable residential developments along the Sarjapur Road – Gunjur IT corridor, a location that is gaining popularity with home buyers as a place of convenience in the city while being close to nature.

    NBR Soul of the Seasons is spread across 9.17 acres and represents an individual approach to urban residential development. The project provides thoughtfully designed landscaped areas and open spaces of about 88% of the total project area, thereby providing a low-density and nature-oriented living environment, which is a rarity in the competitive Bengaluru real estate market. The project consists of four residential towers with 22 to 26 storeys each and the apartments are exclusively spacious 3 BHK homes. The unit dimensions range between 1446 to 1826 square feet. The pricing starts at ₹1.64 crore onwards, reflecting the premium positioning of the project along with its extensive range of amenities.

    The distinguishing feature of Soul of the Seasons is its design philosophy based on the ancient Pancha Mahabhoota concept, the five elements of Space, Air, Fire, Water, and Earth. This philosophy is reflected across all aspects of the project, including architecture and landscape design, to create spaces that promote coexistence between the environment and residents. NBR Group has incorporated the GAIA philosophy in this project with a focus on integrating the built up environment with the surrounding ecosystem. The project features reflective water bodies and fountains representing the water element, sky decks and stargazing areas symbolizing space, cross-ventilated Vaastu-compliant plans facilitating air flow, solar-powered amenities representing fire, and expansive natural landscapes depicting earth.

    Commenting on the sales achievement of NBR Soul of the Seasons, Mr. Nagabushana Reddy, CEO, Founder and Managing Director of NBR Group, stated that crossing the ₹175 crore mark is a significant milestone for the company. It reflects the strong confidence homebuyers have placed in the project and reaffirms the group’s focus on delivering high-quality homes that are thoughtfully planned, responsibly constructed, and aligned with long-term housing needs.

    The project is being constructed using advanced aluminum formwork technology, ensuring structural accuracy, construction reliability, and enhanced durability. Its sustainability framework includes energy-efficient systems, solar-ready zones, and eco-sensitive layouts,

    aligning with the growing environmental awareness among modern homebuyers. Residents of Soul of the Seasons enjoy a wide array of lifestyle amenities, including a well-equipped clubhouse, swimming pool, jogging track, fitness courts, and multipurpose sports facilities such as basketball courts, tennis courts, and a skating rink. The development also features aromatic gardens, pet parks, children’s play areas, an amphitheater, reflexology paths, woodland walks, and interconnected green corridors that encourage outdoor living and community interaction.

    The project’s location on Sarjapur Road offers significant connectivity advantages. The area has witnessed substantial infrastructure development and is located close to major IT hubs such as Wipro SEZ, RMZ Ecoworld, and Microsoft offices. Educational institutions including National Public School, Greenwood International School, and Chrysalis High School are easily accessible, along with healthcare centers such as Manipal Hospital, Apollo Hospital, and Sakra World Hospital. The upcoming Kodathi Metro station,along with connectivity to the Outer Ring Road and the proposed Peripheral Ring Road, further enhances the appeal of the location for working professionals and families.

    NBR Soul of the Seasons has received several industry accolades, including the Best Themed Residential Project award at the GREBA Awards 2025 and the Excellence in High-Rise Project category in the Ongoing Segment at the ET Achievers Awards 2025.

    The project is registered under RERA, ensuring transparency and legal compliance.

    The ₹175 crore sales recorded during the October-December 2025 quarter indicate broader market trends, where high-quality premium developments are increasingly preferred in East Bengaluru. As the city continues to expand rapidly, NBR Soul of the Seasons stands out with its thoughtful design, environmentally conscious lifestyle, and comprehensive amenities. These factors resonate strongly with discerning homebuyers who value quality over mere square footage. With growing sales momentum and increasing buyer interest, NBR Group’s NBR Soul of the Seasons is well positioned to achieve greater success in one of Bengaluru’s most promising residential micro-markets. For more information you can visit https://www.nbrgroup.in/

  • From 1998 To 2026: Mr. N. Nagabushana Reddy’s 27-Year Journey In Transforming Bangalore’s Real Estate

    From 1998 To 2026: Mr. N. Nagabushana Reddy’s 27-Year Journey In Transforming Bangalore’s Real Estate

    In a city where skylines shift faster than memories, Bengaluru’s real estate story is as much about human grit as it is about urban expansion. Few people have lived this evolution as closely as Mr. Nagabushana Reddy. Over nearly three decades, his career has mirrored the city’s own transformation from dusty peripheral plots to the sophisticated, sustainability-driven vertical communities of today.

    We sat down with Mr. Reddy to talk about the early days, the hard lessons of the 2000s, and the philosophy that keeps NBR Group relevant in a hyper-competitive market.

    Q: Mr. Reddy, you started back in 1998. When you look back at the Bengaluru of that era, what is the first thing that comes to mind?

    A: Honestly? It was a completely different world. In 1998, Bengaluru was just beginning to wake up to its own potential. The market back then was quite fragmented, very informal. We did not have these massive IT corridors or “premium clusters” like we see now.

    Back then, our focus was almost entirely on plotted developments. We were trying to solve a very basic human need: providing a piece of land that was affordable, connected, and safe. There was a certain honesty to that period. It was not about luxury or “branding” yet; it was about helping families plant their first roots in the city. Those early years were my classroom—they taught me the ground realities of land and, more importantly, the value of a customer’s trust.

  • NBR Group Reflects on a Defining Year and Sets a Confident Course for 2026

    NBR Group Reflects on a Defining Year and Sets a Confident Course for 2026

    NBR Group closes 2025 strong with Soul of the Seasons success, leadership growth, and plans for premium sustainable housing in Bengaluru.

    As the year 2025 draws to a close, NBR Group stands at an important inflection point in its journey. With over two decades of legacy in Bengaluru’s real estate landscape, the year has marked not just strong commercial performance, but a clear transition in the Group’s evolution toward premium vertical living and sustainable urban communities.

    Founded in 1998 by Chairman Mr. Ashwathnarayana Reddy and CEO, Founder and Managing Director Mr. Nagabushana Reddy, NBR Group has long been recognized for its integrity driven approach to real estate development. From plotted developments that shaped early growth corridors to thoughtfully designed residential communities, the Group has delivered more than twelve million square feet of residential space and served thousands of families across South India. Over the years, it has built a reputation rooted in trust, quality, and customer centric planning.

    A Landmark Year with NBR Soul of the Seasons

    The year 2025 proved particularly significant with the continued success of NBR Soul of the Seasons, the Group’s flagship premium residential development located at Mullur off Sarjapur Road. Set within one of Bengaluru’s fastest growing IT and residential corridors, the project reflects NBR Group’s vision of future ready living that blends sustainability, wellness, and refined design.

    Phase 1 of the development, comprising Tower 1 and Tower 2, achieved nearly eighty percent inventory sales during the year, reaffirming strong demand for premium residences that prioritize open spaces, natural light, and thoughtful amenities. Spread across 9.17 acres with nearly 88% landscaped open greens; the project is inspired by the GAIA philosophy which integrates the five natural elements Space, Air, Fire, Water, and Earth in all its designs. Its resort style planning, advanced aluminum formwork construction, and energy efficient systems have resonated strongly with discerning homebuyers.

    NBR Soul of the Seasons also reflects the Group’s GAIA philosophy, a design approach centered on harmony between built environments and nature. Customer friendly layouts, wellness oriented amenities, and sustainable engineering practices have positioned the project as a benchmark for eco conscious luxury living in Bengaluru.

    Strengthening Leadership for the Next Phase

    As the organisation prepares for its next phase of growth, 2025 also marked an important step in leadership continuity with the appointment of Mr. Dhanush Reddy as Executive Director. His progression into this role follows years of close involvement across planning, execution, and organisational functions, working alongside the Chairman and Managing Director.

    The appointment reflects NBR Group’s belief that leadership roles are shaped through hands-on learning, responsibility, and alignment with the Group’s values. With a focus on operational discipline, people centric culture, and long term value creation, the expanded leadership team is positioned to support the organisation’s evolving scale and complexity.

    Preparing for the Next Phase of Growth

    Building on this momentum, NBR Group is in the advanced stages of planning for the launch of Phase 2 of NBR Soul of the Seasons, which will include Tower 3 and Tower 4. The Group is preparing to launch Phase 2 in the first quarter of 2026, extending the project’s vision while responding to sustained market interest along the Sarjapur Road Gunjur IT corridor.

    Beyond this development, the Group is actively evaluating potential land banks across Bengaluru with the objective of expanding its premium residential portfolio in the coming year. Key growth corridors in Bengaluru East, Bangalore North, and emerging micro markets continue to be under consideration as the city’s infrastructure and employment base expand.

    Under the stewardship of Mr. Nagabushana Reddy and Mr. Ashwathnarayana Reddy, and with the next generation of leadership stepping into defined roles, NBR Group has demonstrated steady growth over the past decade, transitioning from plotted developments into a mature real estate brand focused on vertical communities and long term value creation.

    Bengaluru Market Trends and Outlook for 2026

    The Bengaluru real estate market in the year 2025 witnessed strong end user driven demand, particularly in the premium and luxury residential segments. Infrastructure upgrades, technology sector resilience, and improved connectivity across eastern and southern corridors have contributed to renewed buyer confidence. Homebuyers today are increasingly prioritizing lifestyle, sustainability, and long term livability over short term pricing considerations.

    Looking ahead to the year 2026, the outlook for premium residential developments remains positive. Demand is expected to be driven by professionals seeking larger homes, wellness oriented communities, and projects that offer a balance between urban convenience and green living. Developers with a strong execution track record, transparent governance, and differentiated design philosophy are likely to lead the next phase of growth.

    Leadership Perspective

    Reflecting on the year and the road ahead, Mr. Nagabushana Reddy, CEO, Founder and Managing Director of NBR Group, shared his perspective on the evolving market.

    “The year 2025 has been a year of validation for our belief that quality, sustainability, and customer trust are the true drivers of long term success in real estate. The response to NBR Soul of the Seasons reinforces our commitment to creating homes that go beyond structures and become meaningful living environments.”

    Speaking about industry trends and the coming year, he added, “As we move into 2026, we see a clear shift toward premium housing that is thoughtfully designed and responsibly built. Buyers are far more informed and aspirational today. Our focus will remain on delivering future ready communities that align with these expectations while staying rooted in ethical development and environmental responsibility.”

    On the Group’s broader vision, Mr. Reddy noted, “NBR Group’s journey has always been about evolving with purpose. As we expand our footprint and prepare for new launches, our guiding philosophy remains unchanged. We build with integrity, we design with empathy, and we plan for generations.”

    Looking Ahead

    As NBR Group enters 2026, it does so with a strong foundation, a successful flagship development, and a leadership structure aligned to its long term vision. With a focus on premium housing, sustainable design, and customer first values, the Group is well positioned to contribute meaningfully to Bengaluru’s evolving urban landscape.

    In an industry shaped by cycles and change, NBR Group’s steady progression reflects a long term vision grounded in trust, thoughtful innovation, and a deep understanding of how people aspire to live.

  • NBR Group Welcomes Mr Dhanush Reddy as Executive Director

    NBR Group Welcomes Mr Dhanush Reddy as Executive Director

    With this role, he is poised to further strengthen the organisation’s pillars and support its continued evolution, ensuring that NBR Group remains synonymous with trust, integrity, and responsible development.

    In June 2024, Mr. Dhanush Reddy took on the role of Executive Director at NBR Group, marking a significant step in a journey built on learning, observation, and active contribution. His appointment reflects years of hands-on involvement and dedication across multiple facets of the organisation, demonstrating that leadership here is earned through merit and responsibility, not by default.

    Over the years, Mr. Dhanush Reddy has worked closely with the Chairman and Mr. N. Nagabushana Reddy, Founder, CEO and Managing Director, gaining first-hand insight into a leadership style that values action, accountability, and collaboration. While NBR Group operates with the warmth of a family, respect is earned through consistent effort, discipline, and integrity, and every contribution counts towards building trust and credibility.

    What resonated most with him was observing leaders who engage directly with teams, encourage ownership, and uphold transparency at every level. This culture of mutual respect and collective growth shaped his decision to embrace greater responsibility within the organisation, reinforcing the idea that leadership is about facilitating others’ success while ensuring organisational principles are maintained.

    As Executive Director, Mr. Dhanush Reddy plays a pivotal role in strengthening NBR Group’s core values—trust, customer focus, long-term value creation, and sustainable development. His work reflects a commitment to translating leadership vision into tangible results, guiding teams, and ensuring that projects align with the company’s standards of quality, responsibility, and forward-looking growth.

    A key aspect of his journey has been the ability to balance learning with execution. From observing strategic decision-making to participating in on-ground project management, Mr. Dhanush’s approach demonstrates that leadership emerges from active engagement at every level of an organisation. His progression underscores the principle that even in a family-oriented company, executive roles are grounded in merit, accountability, and earned trust.

    Educationally, Mr. Dhanush Reddy holds a Bachelor of Business Administration (BBA) degree from St. Joseph’s College (SJC) University. These foundations, combined with his practical experience within NBR Group, have equipped him to contribute effectively to the organisation’s next phase of growth, while aligning with its vision of creating communities built on sustainability, long-term value, and people-centric planning.

    Through his appointment, NBR Group continues to demonstrate a culture where leadership is visible in action, contributions are recognised, and organisational growth is shaped by those who earn it. Mr. Dhanush’s journey exemplifies the company’s ethos: leadership is not conferred—it is cultivated through observation, learning, and consistent contribution.

    With this role, he is poised to further strengthen the organisation’s pillars and support its continued evolution, ensuring that NBR Group remains synonymous with trust, integrity, and responsible development.

  • A Defining Recognition For Leadership Shaping Nature-Led Luxury Living At NBR Group, Bengaluru

    A Defining Recognition For Leadership Shaping Nature-Led Luxury Living At NBR Group, Bengaluru

    NBR Group marked an important moment in its growth journey as N. Nagabushana Reddy, Founder, CEO and Managing Director, was recognized with the Visionary Founder Award as part of the Outlook Business Spotlight Achievers Awards 2025. The recognition acknowledges leaders who are shaping the future of Indian enterprise and modern urban living through consistent vision and responsible decision-making.

    For Reddy, this recognition reflects a leadership approach built over time, centred on disciplined planning, long-term value creation, and a thoughtful integration of nature into urban residential development.

    Over the years, under the leadership of N. Nagabushana Reddy, NBR Group has built a strong identity as a developer focused on creating premium living spaces that balance comfort, aesthetics, and long-term value. Every project is guided by a clear belief that homes must offer more than shelter. They must support well-being, connection, and a sense of belonging. This philosophy has found its most refined expression in NBR Soul of the Seasons, the group’s signature development, located in Bengaluru’s IT corridor near Sarjapur Road–Gunjur, embodies a nature-led approach to luxury living.

    NBR Soul of the Seasons stands as a landmark example of biophilic living, where architecture works in harmony with the environment. Expansive green zones, open landscapes, and thoughtfully designed homes create a setting where nature is not an afterthought but a central experience. The project reflects a leadership belief that luxury should be defined not only by design and aesthetics, but by how responsibly and thoughtfully communities are planned. It demonstrates how premium residences can remain elegant while being environmentally sensitive, offering residents a calmer and healthier way of life.

    The growing preference for nature specific communities has been reshaping residential demand, particularly in Bengaluru. Home buyers have increasingly sought low-density developments that allow access to greenery while remaining closely connected to the city. Located near the IT corridor, NBR Soul of the Seasons offers seamless accessibility to major employment hubs, educational institutions, and social infrastructure, making it especially relevant for discerning customers who value convenience alongside serenity.

    NBR Group’s approach to development has placed strong emphasis on location strategy. Projects have been carefully positioned in growth corridors that offer long-term appreciation and ease of connectivity. This location-led planning aligns with Reddy’s focus on building in corridors that offer lasting relevance while supporting everyday livability. Proximity to the IT corridor has supported both commuting needs and investment stability, reinforcing the group’s long-term outlook.

    Beyond design and location, the group has remained deeply committed to transparency, compliance, and ethical development. Clear documentation, regulatory adherence, and open communication have been integral to every stage of the home-buying journey. These principles reflect a leadership focus on credibility and accountability as essential foundations for sustainable growth, strengthening customer trust in a market where reliability is a key differentiator.

    The emphasis on premium residences for discerning customers has extended to construction quality, materials, and finishes. Each home has been crafted to reflect durability, refined design, and lasting appeal. At NBR Soul of the Seasons, this attention to detail is evident across planning, spatial layouts, and community amenities, ensuring that the development continues to hold value well beyond possession.

    East Bengaluru’s emergence as a preferred residential destination has further supported this vision. With ongoing infrastructure upgrades and an expanding corporate presence, the region offers a balance of opportunity and livability. NBR Group’s developments in this corridor align with the future direction of the city, bringing together accessibility, nature, and thoughtful urban design.

    Industry observers have increasingly noted that real estate organizations shaped by sustainability-led thinking and customer centric planning are setting new benchmarks. The recognition at the Outlook Business Spotlight Achievers Awards 2025 acknowledges the leadership-led approach that has guided NBR Group’s journey and informed developments such as NBR Soul of the Seasons, where luxury is defined by space, environment, and peace of mind.

    The recognition also reflects the collective contribution of the NBR Group team. From planning to execution, teams across functions have remained focused on quality, timelines, and customer expectations, translating long-term vision into outcomes on the ground.

    As NBR Group moves forward, the direction remains clear. To continue creating premium living spaces rooted in nature. To expand biophilic communities that enhance everyday well-being. To develop projects near key IT corridors that support accessibility and long-term value. And to deliver residences that align with the expectations of a discerning and forward-looking audience.

    Looking ahead, N. Nagabushana Reddy continues to focus on building communities defined by responsibility, longevity, and relevance. With NBR Soul of the Seasons setting a strong benchmark, NBR Group continues to shape residential environments that balance elegance, sustainability, and long-term value, reinforcing its position in India’s evolving real estate landscape.

  • NBR Group Honoured with the Indian Icon of Real Estate Excellence 2025 by Pride India Awards

    NBR Group Honoured with the Indian Icon of Real Estate Excellence 2025 by Pride India Awards

    NBR Group is proud to announce that it has been awarded the prestigious title of Indian Icon of Real Estate Excellence 2025 From Foundations to Futures with NBR Soul of the Seasons at the Indian Icon and Business Awards 2025 Special Edition by Pride India Awards, a nationally recognized platform that honours excellence across industries.

    This recognition is a celebration of the collective efforts of the entire NBR team and their shared commitment to building thoughtfully planned communities rooted in trust, transparency, quality, and nature led living.

    The award acknowledges NBR Group’s consistent journey of creating homes that go beyond structures and focus on meaningful living experiences. Through its guiding philosophy of the NBR Soul of the Seasons premium residential project located near the Sarjapur Road IT corridor in Bangalore, the company has continued to shape developments that balance open spaces, greenery, comfort, and long term value. This approach reflects a deeper belief that real estate must nurture not just assets, but lifestyles and relationships.

    Speaking on the achievement, the NBR leadership shared that this recognition truly belongs to every team member who contributes to the brand every day. From engineers and project teams to sales, operations, channel partners, and support staff, each role plays a vital part in turning vision into reality. The award stands as a reminder that success in real estate is built through teamwork, consistency, and integrity.

    Over the years, NBR Group has steadily strengthened its reputation as a trusted real estate brand by focusing on ethical practices, customer centric planning, and sustainable development. Each project reflects careful attention to legal clarity, quality construction, and transparent communication. This recognition further reinforces the brand’s commitment to responsible growth and long term customer value.

    The Indian Icon of Real Estate Excellence 2025 award also highlights NBR Group’s ability to evolve with changing market expectations while staying true to its core values. In a time when home buyers seek not just properties but secure, community driven environments, NBR continues to respond with developments that emphasize openness, safety, and belonging.

    As the group celebrates this milestone, the leadership expressed gratitude to customers, partners, and well wishers for their continued trust and support. The award is seen not as a final destination, but as encouragement to keep raising standards, nurturing stronger teams, and delivering homes that families can rely on for generations.

    With this honour, NBR Group reaffirms its promise to build with purpose, grow with responsibility, and stay committed to the values that define the NBR Soul of the Seasons project.

  • NBR Group Shines at India Property Summit 2025, Wins Three Prestigious Awards

    NBR Group Shines at India Property Summit 2025, Wins Three Prestigious Awards

    Bengaluru, 24 October 2025

    NBR Group marked a triumphant presence at the India Property Summit 2025, held at The Chancery Pavilion in Bengaluru, securing three coveted awards for their flagship project, NBR’s Soul of the Seasons, and cementing their position as industry leaders in premium real estate development.

    A Landmark Gathering of Real Estate Industry Leaders

    The India Property Summit 2025 brought together over 200 delegates, including C-level executives from across India’s real estate sector. The summit served as a premier platform for discussing critical industry topics, including emerging investment markets, regulatory frameworks for developers, proptech innovations, and the evolving landscape of co-working and co-living spaces.

    The event highlighted the sector’s focus on market dynamics, cutting-edge technology trends, and sustainability initiatives – themes that align perfectly with NBR Group’s development philosophy.

    Triple Win for NBR’s Soul of the Seasons Project 

    NBR Group’s commitment to excellence and environmental stewardship was recognized with three major accolades:

    Project Category Award

    Most Environment Friendly Project of the Year NBR’s Soul of the Seasons received this prestigious recognition for its outstanding commitment to sustainable development. The award was received by Mr Murli Padmanabhan, Vice President of Sales & Operations, and Mr Ravi Kumar, General Manager of Sales & Marketing, NBR Group.

    Individual Awards

    Architect of the Year Mr Indrajit Kembhavi of KAF Architects was honored with the Architect of the Year award for his exceptional design vision behind NBR’s Soul of the Seasons, showcasing the perfect marriage of aesthetic brilliance and environmental consciousness.

    Best Landscape Architect of the Year Mr Madhup Mazumder received the Best Landscape Architect of the Year award for his work on NBR’s Soul of the Seasons. The award was received on his behalf by Ms Titiksha Soorma from Design Accord Consultants, recognizing the project’s exceptional landscape design that harmonizes with nature.

    Contributing to Industry Dialogue

    Beyond the awards, NBR Group actively participated in shaping industry conversations. Mr Ravi Kumar, GM Sales & Marketing, was a panelist in the discussion on “Real Estate Outlook – 2025,” where he shared valuable insights on market trends and the future trajectory of India’s real estate sector.

    About NBR Soul of the Seasons

    The triple recognition at the India Property Summit 2025 underscores NBR’s Soul of the Season’s position as a benchmark for environmentally conscious real estate development. The project exemplifies NBR Group’s commitment to creating spaces that not only meet the highest standards of design and functionality but also prioritize environmental sustainability and responsible development.These accolades reflect NBR Group’s unwavering dedication to innovation, sustainability, and excellence in real estate development, setting new standards for the industry as we move into 2025 and beyond.

  • NBR Group’s Founder and MD, Nagabushana Reddy, Honoured as ‘CEO of the Year’ at ET Achievers Awards 2025

    NBR Group’s Founder and MD, Nagabushana Reddy, Honoured as ‘CEO of the Year’ at ET Achievers Awards 2025

    – Recognition celebrates NBR Group’s journey of redefining sustainable luxury living    through innovation, integrity, and visionary leadership

    Bengaluru, November 7, 2025
    NBR Group, one of South India’s most trusted and progressive real estate developers, has achieved a proud milestone. Founder, CEO, and Managing Director, Mr. Nagabushana Reddy, has been recognised as the ‘CEO of the Year’ at the ET Achievers Awards 2025, held recently at the Sheraton Grand, Bengaluru.

    The honour highlights Mr. Reddy’s visionary leadership, strong entrepreneurial spirit, and dedication to building a brand founded on trust, transparency, and innovation. Under his guidance, NBR Group has grown from a regional plotted development company into a leader in sustainable, design-focused luxury housing by setting new standards in Bengaluru’s premium real estate market.

    With over two decades of experience, Mr. Reddy has redefined modern living by creating projects that combine urban sophistication with eco-friendly design. His leadership has strengthened the company’s reputation and its mission to build communities that promote comfort, connection, and mindful living.

    Mr. Reddy on Leadership and Legacy
    Speaking about the recognition, Mr. Nagabushana Reddy, Founder, CEO & Managing Director, NBR Group, said:

    “This recognition is both humbling and inspiring. It reflects our collective journey at NBR Group – one built on integrity, innovation, and the belief that real estate must go beyond construction to create communities that truly enrich lives. Over the years, we’ve focused on designing spaces that balance luxury with sustainability, and progress with purpose. This award belongs to our dedicated team and every customer who has placed their trust in us.”

    A Legacy of Growth and Innovation

    Under Mr. Reddy’s leadership, NBR Group has successfully completed over 12 million sq. ft. of residential projects across Bengaluru and Hosur. The company’s recent entry into premium vertical developments, such as its flagship project NBR Soul of the Seasons near Sarjapur Road, marks an exciting new phase of growth showing the brand’s evolution from plotted developments to modern, high-rise communities.

    Known for its eco-friendly designs, advanced engineering, and customer-first approach, NBR Group continues to focus on creating homes that inspire and last for generations. This award at the ET Achievers Awards 2025 comes soon after NBR Group’s success at the India Property Awards 2025, further strengthening its position as a leader in sustainable luxury real estate and its growing influence on India’s urban landscape.

    About the ET Achievers Awards 2025

    Organised by The Economic Times, the ET Achievers Awards honour outstanding individuals and organizations that show excellence, innovation, and leadership across industries. The 2025 edition brought together top entrepreneurs, corporates, and thought leaders to celebrate achievements in sectors such as Real Estate, Technology, Healthcare, Education, and Infrastructure.

    About NBR Group

    NBR Group is a Bengaluru-based real estate company with a legacy of more than 20 years. Founded in 1998 by Mr. Ashwath Narayana Reddy, Chairman, and Mr. Nagabushana Reddy, Founder, CEO & Managing Director, NBR Group has become one of South India’s most trusted names in plotted developments and premium residential communities.

    With over 12 million square feet of residential space developed and thousands of happy families, NBR Group has earned its reputation for quality, customer focus, and innovative design.

  • From Ancient Elements to Modern Luxury: NBR Group’s Soul of the Seasons Emerges as Best Themed Residential Project

    From Ancient Elements to Modern Luxury: NBR Group’s Soul of the Seasons Emerges as Best Themed Residential Project

    Bengaluru, India – August 28, 2025 — In a real estate market where space is shrinking and lifestyles are getting more hectic, NBR Soul of the Seasons is showing Bengaluru what nature-connected high-rise living can truly look like. The flagship development is strategically located in the Sarjapur Road–Gunjur corridor, one of the city’s most promising investment zones—is already drawing strong interest from homebuyers seeking a balance of wellness, connectivity, and community.

    The project is set within 9.65 acres and featuring 88% open, landscaped spaces. ‘NBR Soul of the Seasons’ draws deep inspiration from the Pancha Mahabhoota—Space, Air, Fire, Water, and Earth—seamlessly blending these elemental forces with the GAIA philosophy. The result is a thoughtfully crafted living environment that feels both rejuvenating and contemporary. Rooted in ancient wisdom and designed for modern well-being, this community fosters wellness, connection, and environmental harmony in one of Bengaluru’s most vibrant and fast-growing locales.

    “NBR Soul of the Seasons is more than a residential project—it’s an urban sanctuary. Every design decision is rooted in our belief that homes should enhance physical well-being, emotional balance, and social connection,” said Mr. Nagabhushana Reddy, Founder & Managing Director, NBR Group. He further added, “We are deeply grateful for the exceptional response and strong surge in bookings for NBR Soul of the Seasons, it is a powerful affirmation of our vision to craft spaces that genuinely reflect and elevate our customers’ aspirations.”

    The Elements Come Alive

    Each of the four towers, rising starts from 22 to 26 floors, embodies one or more of the elements through distinctive features:

    • Space: Elevated sky decks with panoramic views and stargazing points.
    • Air: Thoughtfully oriented layouts for natural cross-ventilation.
    • Fire: Solar-powered common areas and vibrant shared zones.
    • Water: Reflecting pools, fountains, and calming water gardens.
    • Earth: Use of natural materials and lush, walkable greenways.

    The 3 BHK homes, providing abundant light and ventilation, and are built using Aluminium formwork technology for a superior finish and timely delivery.

    A Lifestyle Beyond Walls

    At the heart of the community is a holistic luxury wellness-focused clubhouse, featuring yoga pavilions, a swimming pool, fitness and co-working spaces, and lounges—all integrated with elemental themes to encourage holistic living.

    Recognition & Momentum

    The project’s unique positioning has already been recognised—winning Best Themed Project at the 2025 GREBA Awards. NBR Group has also been named Progressive Developer of the Year by the Times of India Business Awards.

  • Madhup Mazumder Crowned “Best Landscape Architect of the Year” at India Property Summit 2025 for NBR Soul of the Seasons

    Madhup Mazumder Crowned “Best Landscape Architect of the Year” at India Property Summit 2025 for NBR Soul of the Seasons

    Bengaluru, 24 October 2025 

    Mr.Madhup Mazumder has been awarded the coveted title of “Best Landscape Architect of the Year” at the India Property Summit 2025 for his exceptional work on NBR Soul of the Seasons. The award, received on his behalf by Ms.Titiksha Soorma of Design Accord Consultants, recognizes landscape design excellence that transforms outdoor spaces into sustainable, living ecosystems.

    Celebrating Excellence in Landscape Architecture

    At The Chancery Pavilion in Bengaluru, the India Property Summit 2025 gathered over 200 delegates representing the finest minds in India’s real estate sector. Among the various categories celebrating excellence, the Best Landscape Architect of the Year award held special significance, acknowledging the crucial role that landscape design plays in creating holistic, environment-friendly developments.

    The summit, which featured extensive discussions on market dynamics, sustainability initiatives, technology trends, and emerging developments in co-working and co-living spaces, provided an ideal backdrop for recognizing Mr.Mazumder’s contribution to raising the bar for landscape architecture in residential projects. 

    His work on NBR Soul of the Seasons exemplifies how thoughtfully designed outdoor spaces can enhance both environmental sustainability and residents’ quality of life.

    The Art and Science of Sustainable Landscape Design

    Mr Madhup Mazumder’s award-winning landscape design for NBR Soul of the Seasons represents a sophisticated understanding of how outdoor spaces can serve multiple purposes – aesthetic, ecological, and functional. His approach goes far beyond ornamental gardening, embracing principles of ecological design that create self-sustaining landscapes requiring minimal intervention while maximizing environmental benefits.

    What makes this recognition particularly significant is that it came alongside the project’s award for “Most Environment Friendly Project of the Year” confirming that the landscape design was integral to the project’s overall sustainability achievement rather than being a superficial addition.

    Harmonizing Built and Natural Environments

    The success of NBR Soul of the Seasons as a comprehensively sustainable project owes much to the seamless integration between Mr.Indrajit Kembhavi’s architectural design and Mr. Mazumder’s landscape vision. This collaboration, supported by NBR Group’s commitment to environmental excellence, created a development where indoor and outdoor spaces flow naturally into one another.

    A Well-Deserved Recognition

    This prestigious award at the India Property Summit 2025 adds to Mr.Madhup Mazumder’s growing recognition as one of India’s leading landscape architects. For Design Accord Consultants, it validates their commitment to pushing the boundaries of what landscape architecture can achieve in creating sustainable, beautiful, and functional outdoor environments.

    The recognition also reflects NBR Group’s wisdom in partnering with exceptional design talent, resulting in a project that has garnered multiple awards and set new standards for environmental excellence in residential real estate.

    Congratulations to Mr.Madhup Mazumder and the entire team at Design Accord Consultants for this outstanding achievement in landscape architecture excellence on behalf of NBR GROUP.